Mobile Deluxe wanted to reach Top 5 of the Card Games subcategory with their app Solitaire Deluxe. Their goal was to find a cost-effective way to drive organic downloads.
FreeMyApps ran a burst campaign and leveraged its social media following for additional volume. FreeMyApps also used the iTunes Store Targeting capability.
The results exceeded Mobile Deluxe’s goals. They reached top 5 in the subcategory, drove a cost per incremental organic at a target rate of $2.60, and saw organics increase by 150% over the five days.
Campaign Length: 5 days
Peak Rank: #5 in Card Games subcategory and #2 in Dice Games
Conversions Driven: 40,046
Incremental Organic Installs: 12,075
Cost per incremental organic: $2.60